Cell

Design and strategy that comes in early.
With futures context.

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Design + Strategy Consultancy

We work before
the brief is locked.

CELL brings futures intelligence and design thinking into the room when the decisions that matter most are still open — shaping the frame, not just filling it.

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SPATIAL WORLDS ECONOMICS CULTURE
SPACES +
INTERFACES
STORIES +
GAMES
INNOVATION +
VENTURES
EXPERIENCES PRODUCT BRAND
Previous Work

Three domains

Selected work by area
i.
Spaces + Interfaces

Physical and digital environments. We design the information layer, the spatial logic, and the perceptual experience simultaneously.

Dubai World Expo Worldbuilding
Niantic × Punchdrunk XR
Meow Wolf Spatial
Krysalis Multisensory
ii.
Stories + Games

Narrative systems, participatory mechanics, and world architectures. Structures that make stories durable and genuinely inhabited.

BBC / Amazon Franchise
Project Tesseract Transmedia
Applied VR Therapeutic
Mars Dinner Immersive
iii.
Innovation + Ventures

Future-state design for emerging categories. We come in before the product is defined — when the consequential early decisions are still open.

Ford Futures
Adobe / Nvidia AI Workflow
SoCal Life Sciences Strategy
Renault Web3 Platform
How we work

Metadesign + Critical Technology —
three layers in.

See the framework →