Start a
conversation.

CELL takes a small number of significant projects each year. If you're working on something at the intersection of technology, narrative, and human experience — and you want a partner who comes in early, with futures context — we'd like to hear from you.

Email hello@cellstudio.co Best way to reach us. We respond within a few days.
Founder Rachel Joy Victor Designer, strategist, and worldbuilder. Based in New York.
Studio FBRC.ai For AI strategy + creative technology engagements.
Based in New York, NY Available for travel and on-site engagements.
Types of engagement
Strategy retainer Ongoing partnership for organisations navigating significant technological or cultural change. Typically 3–12 months.
Project engagement Defined-scope work with a clear output — a strategic framework, a world architecture, a futures brief. Typically 4–16 weeks.
Futures workshop Facilitated session for teams at an inflection point. We map substrate conditions, identify strategic options, and build shared language for what comes next.
Advisory Lighter-touch engagement for a specific question — a sounding board, a second opinion, or an outside perspective on a decision in progress.
Speaking + teaching Keynotes, panels, and workshops on worldbuilding, futures design, AI implementation, and the computational experience framework.
How it works

We start with a conversation, not a proposal.

The most important thing we do in a first conversation is listen. Not for the brief — the brief usually comes later, once there's shared context. We're listening for the substrate: what's actually changing in your environment, what it's making possible, what it's foreclosing, and where the decisions that will matter most are still open.

From there, we'll either suggest a structure for working together or tell you honestly if we're not the right fit. We don't take work we can't do well, and we don't take more than we can give full attention to.

Email is the right place to start. Tell us what you're building and where you are in the process. We'll take it from there.